BINYAMINA, Israel–(BUSINESS WIRE)–November 6, 2013–

BannerPlay, a leading provider of advertising technologies for small and medium businesses, launches a personalized targeting advertising service for small budget campaigns. BannerPlay personalized targeting for SMBs is a “must have” advertising tool for online advertisers. Using the personalized targeting service, BannerPlay’s advertisers can now create lists of users visiting their site or participating in their campaigns and reach out to these users with dedicated campaigns.

BannerPlay offers the small business personalized retargeting service as an integral part of its advertiser campaign plans, enabling advertisers from any size to create and target specific campaigns towards users who already have visited their sites and/or clicked on previous campaigns. BannerPlay’s personalized targeting adds the element of time to the campaigns, turning them from a simple campaign to recency activity. Thus making it possible for advertisers to market their products in a most productive way, deciding not only who sees the campaign and where but also when.

Rafi Ton, CEO of BannerPlay, said: “Advertisers move from campaign to recency activities, which prove to be much more effective. Small and medium businesses need to be efficient and cost effective when advertising online. We offer personalized targeting because it is clearly an opportunity to reach an interested consumer where and when he is most receptive. When you combine innovative advertising technologies together with solid behavioral data, you can give SMBs a real ROI for their campaign budget and the edge they were looking for with big ad agencies.”

Together with the BannerPlay studio, advertising web-apps and real-time analytics, advertisers can now tailor their display banner ads to specific specials or eye-catching selling points such as discounts or special offers that can encourage those visitors to come back to their website, and ultimately finalize the purchase process.

About BannerPlay

BannerPlay is an end-to-end display advertising service focused on effective advertising technologies for small and medium size businesses. The BannerPlay service gives advertisers a chance to build and control an entire campaign with any budget they have, giving SMBs a chance to stand out and shine in the crowded world of online advertising.

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