Bazaarvoice provides technology for brands to utilize consumer-generated content. Now the company will have more money to do so following its 4th round.

The service has quite a few big name clients including Dell, Petco, The Home Depot, Kmart and many others.

The $7.1 million round was participated in by Austin Ventures and Battery Ventures.

Bazaarvoice is headquartered in Austin, Texas.

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