Self-funded web analytics startup Whos.Amung.Us recently launched a pro version of its real-time statistics offering for bloggers.

The free version lets web publishers collect data on users, popular pages, sources, and such, but it also requires that publishers display one of the company’s widgets on every page where data is to be collected. Although the prevalence of the widgets served to spread the company’s tool to more than 700,000 blogs and web sites, according to founder Bart Bobrowski, the $5/month pro version will now give publishers the ability to make the button invisible, thus maintaining a consistency of design on their site.

A full list of new features, which include a customizable dashboard and more stats, is available on the pro page of the company’s site.

On its face, the data that Whos.Amung.Us provides is not revolutionary. It’s very easy to use, though. Unlike other analytics tools, it requires no sign in, which eliminates a big barrier to entry.

Another interesting characteristic of the reporting is that it’s 100 percent transparent. In other words, if a blogger uses Whos.Amung.Us to track his site, any user of that site can click on the Whos.Amung.Us widget and view the report for himself as well. On a site with enough traffic, users could visit the Whos.Amung.Us dashboard to see what other pages are popular on the site.

Currently the Calgary, Canada-based company relies on Google AdSense, various affiliate links and its premium membership for revenue. It’ll be interesting to see how the founders continue to differentiate themselves from the myriad other analytics tools on the market.

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