Several years ago, we took a friend of ours who was publishing her little weekly Web site with Microsoft Word and an FTP program and dragged her kicking and screaming into the world of blogging. It wasn’t easy. She was ultra comfortable using Word and writing on her desktop. And the clunky (to her) interface of Movable Type was frustrating, as was the fear of losing a post as she typed in the web form. We wish she was still around to see this: Blogger for Word, a way to blog straight out of Microsoft Word.
As Blogger (and now Odeo) founder Ev Williams says: “What doesn’t make sense (and many other people have pointed this out) is that, if you want your words to wind up on the web, you have to trade this writing environment, and the tools you’re comfortable with, for a flaky textarea.”
A small but really smart innovation.
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