Brand.net, an online display and video advertising platform, announced today that they raised $14 million in a series C financing round. Focus Ventures led the funding, with previous investors Interwest Partners and Norwest Venture Partners also participating.
Today’s announcement brings Brand.net’s total funding to $27 million. The funding will help the San Mateo, Calif.-based company expand its sales team and open new offices.
Brand.net is true to its name, providing tools to increase offline sales for brand advertisers through its Media Futures Platform. The company claimed that revenue had more than doubled year over year due to increased adoption by agency clients. They recently introduced a video ad unit which plays at the beginning of a clip. According to the company, it generated more than $1 million in sales during its first 90 days.
Brand.net only conducts campaigns on popular sites that won’t bring negative attention to the company’s brand clients. (Brand marketers are often leery of online-ad networks, fearing they won’t properly police sites’ content.) Nielsen and ComScore studies say that Brand.net’s online campaigns are effective at driving offline sales, according to a company press release.
The company counts eight of the ten biggest consumer packaged goods companies and three of the five largest big-box retailers as repeat clients.
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