brilliantshoper.jpgWe know there’s too many shopping search engines out there, but here’s one reason why Brilliant Shopper, which has just launched, is worth a look: Like recently launched competitor (see here), Brilliant Shopper has the advantage of starting afresh at a time when more advanced shopping search engines have cut relationships with vendors that force them to compromise their standards on providing objective search results. Just as Google overtook Yahoo, Excite and others on plain search, the story on shopping might be similar here. Though we’ve tried a few searches on Brilliant, and they seemed to work well, we’d be interested in what others think. This is a Silicon Valley (Fremont) company, started by some ex-Ask Jeeves and other folk.

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