1424305_798766343473447_743051478_nWe’re investigating the nature of these Innovation Engines in a series of What To Think podcasts, sponsored by Pivotal Tracker, and columns by VentureBeat editor at large Dylan Tweney. Tune in here to learn the secrets behind the tech world’s most successful platforms.

In this week’s episode, we sit down with Ambarish “Rish” Mitra, the CEO of Blippar, an augmented reality platform that dozens of brands are using to add interactivity to their products. Point the Blippar app at a logo and you can unlock virtual games, extra content, and the like. But Blippar is also working on AI technology that can identify ordinary objects in the real world, like chairs, dogs, birds, and more. Mitra tells us what it means to build an augmented reality platform, one that developers could use to add information and interactivity to the whole world around us.

Plus, Jordan Novet and I tell you what to think about:

You can listen to this episode in the embedded player below:

Or, click here to get the MP3 of this episode of What to Think.

You can also listen to this episode of What to Think on SoundCloud.

And please subscribe to What to Think in iTunes, where you’ll get every episode delivered to the device of your choice as soon as it’s released!

The What to Think Innovation Engine podcast is brought to you by Pivotal Tracker, the Agile tool that’s been organizing software teams since 2006. Tracker’s simple drag-and-drop interface and structured workflow have allowed developers, product managers, and designers alike to build and manage better software, one story at a time. Is your team ready to get on track? Go to www.pivotaltracker.com to sign up for your 30-day free trial and start delivering better software now.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.