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Bunch has raised $20 million in venture funding to help friends party up with each other in multiplayer mobile games. The idea behind the company is to create a social layer that keeps people coming back to these games.

Venture capital firm General Catalyst led the round, with participation from top game developers — including Electronic Arts, Take-Two Interactive Software, Krafton, Ubisoft, Mixi, Miniclip, Colopl, Riot Games, Ubisoft, and Supercell. This is a rare moment of broad support from game publishers, who are pitching in to make mobile games more sticky. Bunch is available on both iOS and Android.

During the pandemic, the company has seen its user base grow from thousands to millions, CEO Selcuk Atli said in an interview with GamesBeat. Since the beginning of March, Bunch has seen its monthly active players grow 50-fold. About 60% of its millennial players are women, and its base is growing beyond Generation Z and reaching more men.

“What I love is that we can help so many people connect with their friends during this time,” Atli said.

In addition to the game companies, investors include LVP, Northzone, Streamlined Ventures, Konvoy Ventures, OneTeam Ventures, Velo Partners, and Alven Capital Partners. As part of the financing, General Catalyst’s Niko Bonatsos joined Bunch’s board of directors. The company will use its funding to grow its user base and accelerate integrations with popular multiplayer games, Atli said.

Bunch comes with a number of built-in games, such as Pool, Mars Dash, Draw Party, Trivia, and a multiplayer version of Flappy Bird. And it is integrated into games like Spaceteam, Brawl Stars, and Armajet. Users can also play third-party games that are lightly supported on Bunch, like PUBG Mobile, Minecraft, and Uno. With these games, players can still party up on video chat through Bunch and open those games together while talking to each other. But users will have to manually party up to play together with these titles when they are inside the game.

When users are playing third-party games on Bunch — with Bunch running in the background — they are still able to video chat with each other using a feature called the Bunch Overlay.

Above: Bunch can integrate your friends into a game as you play it.

Image Credit: Bunch

Bunch markets itself as the party app for multiplayer games. It’s an easy way for players to connect with friends over video chat and to jump into games. Developers can also integrate Bunch into their titles to boost engagement by letting players party up with friends and play together.

Atli and cofounders Jason Liang and Jordan Howlett wanted to re-create the fun they had playing games in-person at LAN parties, where a bunch of friends would congregate. Since that’s no longer possible during the pandemic, online-only mobile solutions like Bunch may offer a timely solution.

Above: Selcuk Atli is CEO of Bunch.

Image Credit: Bunch

One of the reasons the company is able to raise so much money is its rapid growth. While Atli doesn’t disclose user numbers, he said fans are using Bunch 1.5 million minutes per day. Among the top 100 social apps, Bunch is usually ranked anywhere from 10 to 40 on a daily basis.

The company employs 20 people. Atli said he was delighted to have Bonatsos join the board, as he has known Bonatsos for more than eight years and is impressed with his industry knowledge. Atli said the company is going to pursue integrating Bunch into more games, where it is embedded or optimized to fit a game’s multiplayer experience.

Atli is fond of saying that “games are the new social network.” He said with games growing at higher rates than other forms of entertainment during the pandemic, that’s more true than ever.

Correction, 8:52 a.m.: OneTeam Ventures is an investor, not Redbird Capital.

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