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Buying a house is one of those major life milestones, like graduating from college or getting married.

Inzopa launched a platform today that strives to simplify the complicated process of financing a home. The service connects homebuyers with agents, brokers, and lenders who match their needs, and provides tools for keeping track of the whole process and communicating.

“Everything in our lives these days has a social aspect, whether it’s Yelp to locate the best restaurants, LinkedIn to network with like-minded professionals, [or] Facebook to keep in touch with old friends,” founder and CEO Charanjeet Singh told VentureBeat. “Now Inzopa is allowing you to connect with a perfectly matched real estate team based upon your specific needs.”

Inzopa aggregates mortgage brokers and real estate agent data from a number of sources, authenticates it, and builds profiles.

Homebuyers enter information about their employment status, whether they are a first time buyer, their location, etc., and Inzopa’s engine will make a match between the two sides.

The approach is to be a real estate matchmaker of sorts. It takes some of the legwork out of finding an agent or broker while also generating sales leads for these professionals.

“People want to connect on a personal level — they want to work with professionals not brands. Our product allows them to personalize their home buying experience, ensuring that they find the right fit instead of walking into a big name bank hoping to find what’s right for them.”

Inzopa is focused on the San Francisco market to start and has signed up over 40 San Francisco agents. The service is free for consumers. Mortgage brokers and real estate agents are charged a monthly subscription fee.

Once you find a mortgage broker, you can move financial documents and share data back and forth over Inzopa’s network. The platform also helps lenders keep all the loan materials in one place and monitor all their clients’ loan applications.

“Last year there were over 8.6 million loans originated and that is only going to go up now that the housing market has started to recover,” Singh said. “We want to be the one destination in the world that real estate and financial professionals can go to be discovered based on their execution track record.”

Inzopa is based in San Francisco. It is already processing millions in loans through its system.

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