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Updated with confirmation from Motorola Mobility that this is the new logo.

Motorola Mobility has undergone plenty of changes since it Google purchased it for $12.5 billion back in 2012, but the latest change might be its most prominent yet.

The company confirmed with VentureBeat that it is ditching its red button “M” logo in favor of something much more colorful. As you can see from the image above, the company’s new logo sports a rainbow-color circle with the familiar M inside. The company also ditched its boring italicized “MOTOROLA,” and opted for an all lowercase “motorola” with a thinner font style. There’s also the added “a Google Company” tagline, too.

motorola logo purpleThe new logo, which was spotted by The Verge earlier today, first appeared as Motorola Mobility’s sponsorship logo for next week’s Chicago TechWeek event.

It’s worth noting that this particular logo also appears with a purple “M” button on the TechWeek event’s sponsor page, but doesn’t appear anywhere on the company’s website. At least not yet. Motorola told VentureBeat there will be various color treatment of the logo used going forward.)

A new logo makes sense given the new direction the company is moving under Google. Motorola Mobility’s new strategy is to focus on making fewer devices with innovative features. It’s new flagship smartphone Moto X will run Google Android operating system and be produced in Texas later this year.

What do you think of the new logo? Let us know your thoughts in the comment section below.

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