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Behavioral analytics startup Clarisite raised $5.5 million for its series A round led by Lazarus Israel Opportunities Fund, the startup announced today. Clarisite also announced its new CEO, Yaron Morgenstern, who will oversee the company’s international expansion.

The company’s software lets its customers provide better customer experience on the web and mobile. Its customers use Clarisite to “optimize the customer experience, enhance customer service, improve regulatory compliance and reduce risk exposure,” the company said.

The U.S.-based VC had invested $500,000 in Clarisite back in 2012.

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