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VentureBeat is excited to announce our inaugural conference on the cloud.

CloudBeat, which is maniacally focused on looking at real and revolutionary instances of enterprise adoption of the cloud, will be held November 30-December 1, 2011 at the Hotel Sofitel in Redwood City.

CloudBeat will be different from existing cloud conferences. It will be customer-centric, rather than vendor centric. We’ll draw on the same aggressive, independent approach that has helped us grow our existing MobileBeat and Mobile Summit conferences. These are now industry-leading executive events, in part because we’ve focused on finding the very best and most disruptive examples of companies and technologies in the space.


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MetaBeat will bring together thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA.

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Likewise, CloudBeat will cut through the hype around cloud (good grief, the term “cloud” is contained in at least half of all of the business plans of Silicon Valley startups these days). It will look at cases in which real companies — and here we mean the likes of everyone from WalMart to Coke and DHL — have successfully adopted cloud technologies. Specifically, we’ll focus on 12 case studies (we’re researching them now, and we’ll update those here) that are particularly revolutionary. Sometimes, these adoption cases will have started with “rogue” project managers or other employees, seeking to use technologies not already approved by their IT department. Other times they’ll have been implemented from the top down.

We’ll identify the most disruptive cases in each of three layers of the cloud: 1) web applications, or SaaS, 2) middleware, or PaaS and 3) back-end infrastructure, or IaaS. And these cases will highlight core components of the cloud revolution, like security, collaboration, analytics, mobile usage, increased productivity, and integration.

Overall, we hope to answer an over-arching question: What are key processes and architectures companies must put in place in order to survive and prosper?

The cloud is hitting the enterprise harder than ever. It is increasingly governing how companies manage themselves: Everything from word processing, to call center management, to a company’s core servers can be done in the cloud — all giving businesses more flexibility, speed, and often cost savings. And major companies like Amazon, Google, Microsoft, Oracle and Salesforce, as well a chorus of startups, like Box.net, DropBox, Yammer and Evernote are exploiting this opportunity. The market up for grabs is worth hundreds of billions of dollars.

Among other things, CloudBeat will explore the following:

  • How to avoid getting killed by complex “integration” of apps
  • How to make money from the “feedback loop”
  • How enterprises can prop up a wavering firewall: security and other barriers
  • How enterprises can handle smartphones and tablets — freedom begets pandemonium?
  • How to assess a new breed of productivity apps let you do more for less
  • How to collaborate — rethinking the way employees comunicate across the enterprise

Join us for an information-packed two days that will draw the biggest names in cloud computing along with the main companies shaking up the industry. The event will offer both actionable and relevant lessons as well as opportunities for high-end networking and deal making with over 500 industry thought leaders. Register now and save 25%.

CloudBeat’s advisory board is pictured at right.

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