There are tens of millions of bloggers and Web site administrators out there desperately seeking reliable ways to measure their traffic and visitor behavior.

Problem is, there are almost as many so-called “analytics” companies out there trying to serve them all. See a list here of all the offerings.

So the investors in San Mateo start-up Coremetrics have stepped up to load it with $31M more in cash for what is almost certainly going to be a consolidation in this industry. Investors include FTVentures and previous backers Accel and Highland Capital. It is one of the bigger companies in the industry, but flashy new Web 2.0 upstarts like MeasureMap (just bought by Google) and Blogbeat are getting a lot of buzz lately.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.