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In an attempt to foster a love of science in our daughters when they were young children, my wife and I ordered a series of science-based experiments that arrived monthly in a cardboard box.

I had never encountered such a monthly delivery of fun activities, and wished such subscription boxes had been available in my childhood. But, alas, I was the only one who got into it.

Now subscription boxes are a booming category, with many of the businesses managed via Cratejoy‘s platform. Today, the Austin, Texas-based company is announcing the launch of a Marketplace to showcase its clients, adding B2C to its B2B credentials.

The home page of Cratejoy's new Marketplace

Above: The home page of Cratejoy’s new Marketplace.

Image Credit: Cratejoy

There’s no shortage of the monthly surprise deliveries. Over 150 will be offered in the Marketplace, including:

For lovers of hot sauces, there's The Fuego Box

Above: For lovers of hot sauces, there’s The Fuego Box.

Image Credit: Cratejoy
The Owlcrate box for fans of Young Adult novels

Above: The Owlcrate box for fans of Young Adult novels.

Image Credit: Cratejoy
  • Personalized beauty, grooming, and “lifestyle” samples for men and women in Birchbox
  • And, for those too paranoid to do their own shopping, the Battlbox of hand-picked survival gear.

The site will include reviews, popularity ratings, and the ability to sort by personal interests.

Founder and CEO Amir Elaguizy told me that Cratejoy will take the same 1.25 percent of gross revenue it has received from businesses using its platform, which offers tools to build and host websites, manage subscriptions, and generate analytics. A few of the services are digitally delivered, but most offer the cardboard boxes.

While box subscription businesses could piece together their own point solutions, using services like Recurely and ShipStation, he said that Cratejoy offers the only end-to-end service for this category. Elaguizy also noted that subscription boxes have different needs than the subscription digital services offered through platforms like Zuora.

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