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Why? Well, it’s because the electronic dance music artist Joel Thomas Zimmerman (a.k.a. deadmau5) launched his own subscription service via a new iOS app yesterday in partnership with music startup Upfront Media.
The service charges $5 per month (or $45 per year) and offers fans exclusive access to music videos, new music, random thoughts, and more. The subscription service will be complimentary to the deadmau5 Live website launched back in December.
The move makes sense if only because deadmau5 has identified that his very dedicated fan base would be willing to pay for access to the service. Also, the pay-to-play service will likely generate more money than if he attempted to plug all this exclusive content in through traditional distribution channels within the music business.
This isn’t the first time a music artist has launched a music service. Fellow artist Skrillex also successfully launched an exclusive music service for fans last year. It’s also not the first time deadmau5 has dabbled in mobile apps, having previously launched an iOS app that lets fans remix his music.
However, as more of these subscription services pop up, it could end up stealing users away from popular services that also charge monthly fees.
The app is only available on iOS for now, but deadmau5 said yesterday that an Android version is due out in the near future.
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