Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.

Major European streaming music company Deezer is finally bringing its paid music subscription service to U.S. consumers through a partnership with high-end speaker company Bose. Today the company announced that music fans in the U.S. will now be able to sign up for Deezer Premium Plus through Bose products.

This marks the second such hardware partnership the company has made to grab attention from American consumers, who already have plenty of choices for premium on-demand music services from rivals like Spotify, Rdio, and Beats Music. Last month the company announced the debut of its high-quality audio streaming music service through a partnership with Sonos.

As part of the Bose partnership, Deezer is offering a promotional rate of $5 per month (compared to the regular $10 price) to sign up for the service. The discounted rate is good for a year, which just might be enough to lure away subscribers from rivals.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.