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It’s hard to stay on top of everything in such a busy world. So will pretty much blast you with an alarm about everything that you need to know.

The Bellevue, Wash.,-based company is launching a service at DEMOfall 08 that will alert you to everything, including baseball game scores, stock price movements, your appointment at the hair salon, or the time you need to pick up your kid from soccer practice. We wrote about it when it emerged with a beta version.

The ad-driven service will target general consumers with a free “alert aggregation service.” You can set all of your alerts through the web site and arrange so that the alert messages come to you either through email or your cell phone, depending on what they are.

“If you want a wake-up alert, it goes to your phone since an email or text message isn’t likely to wake you,” said Pascal Stolz, chief executive and co-founder.

The company was started in December after it acquired the domain name from IBM. The company has raised $1.2 million, including $600,000 in a friends-and-family round and then the rest from Monster Venture Partners in Seattle. The company has seven full-time employees and plans on raising $5 million in a new round. The service has been in beta testing since June. It has 15,000 users to date.

The variety of alerts is interesting. You can get health alerts, pricing alerts, movie and DVD release alerts, and others. So far, 37 different alerts are available. One of the most popular so far is an alert that tells you about the best prices for gas in a neighborhood.

It competes on a high level with services such as Google Alerts, Yahoo Alerts, Alertpedia,, and similar alert services from MSN and AOL, but company aggregates all of your alerts in a way that others don’t do.

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