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You don’t need to be a journalist or industry person to experience a little E3 magic this year.

The Entertainment Software Association, which puts on the Electronic Entertainment Expo (E3) industry show every summer in Los Angeles, announced today that it is starting an event for the public. It’s called E3 Live, and it takes place June 14 through June 16, the same days as the trade event.

E3 Live will take place at L.A. Live, the entertainment, dining, and shopping district right across the street from the convention center that houses E3.

“The biggest event in video games is bringing gamers to the next level,” said Michael D. Gallagher, president and chief executive officer of the ESA, in a press release sent to GamesBeat. “We are excited to introduce E3 Live, an exciting, high-energy video game event that brings some of the best in video games directly to fans. E3 Live will give gamers the chance to test-drive exciting new games, interact with some of their favorite developers, and be among the first in the world to enjoy groundbreaking game experiences. For fans of video games, this will be an event like no other.”


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Participants at E3 Live include publishers like Ubisoft and Warner Bros., the PC hardware company Alienware, and the virtual reality headset HTC Vive. You can get tickets for the event here. Registration is free, but slots are limited.

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