Facebook emails traffic, stat summaries to Page owners — but it’s only a test

Facebook users listed as admins of Pages, public profiles that enable users to share a business or product, may start noticing an email with the subject line “Your Weekly Facebook Page Update” in their inboxes.

While no official announcement has been made — which is often the case when Facebook tests new features — the social network has started to send Page admins weekly statistics, including how many new fans joined, comments, wall posts, links and total number of visits.

Facebook claims to have some 3 million active Pages, which is probably a fraction of the total that exist, considering that their are over 400 million active users. The new weekly update email may be a way to motivate users to update or pay attention to their Pages more often. The email also includes several links that allow the user to quickly update their fans, visit an “Insight page” — which shows additional analytics — or “Get More Fans with Facebook Ads,” a clear monetization push.