Facebook released its anticipated redesign today. Features include individual pages for networks, an “Inbox” more closely resembling email, and a new navigation scheme, as expected.
Facebook is also becoming more corporate. Notice the familiar Facebook “that Guy” logo has been dropped, leaving only the Facebook name. The copyright reference to “Mark Zuckerberg” at the bottom of pages has also disappeared.
The redesign incorporated feedback from users, which included requests for increased stats on network pages. Network pages, which cater to specific campuses, geographies and other groups, now include stats like the network members’ favorite TV shows, the percentage breakdown of how many are single versus dating and their political views (liberal vs. conservative). See screenshots below.
Since a backlash last year to its introduction of the “Newsfeed”, Facebook has been communicating more intensely with users. These efforts include the Facebook Blog, “Facebook Sneak Preview” group and the “What’s New” page.
Facebook has been called the “hottest startup” of Silicon Valley. Rumors suggest it is on track to generate $150M in revenue this year.
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