“Google Base” digs more into your personal details

(Update 10/26: Here is the Mercury News story on this)

Google Base is Google’s latest effort to get all sorts of information about you and the possible advertising opportunities you or your small business might offer the search engine giant. We’ll have more later in tomorrow’s paper, and we’ll link to that story.

Meanwhile, AP has a story, and the WSJ too.

Google Base would let users submit information to a searchable Google database, according to a page posted at base.google.com that was available briefly on Tuesday. In the Web page, Google cites “description of your party planning service,” “listing of your used car for sale,” “articles on current events from your website” and “database of protein structures” as types of content that a user could submit. Several Web logs also carried an image of another Google Web page that contained a form for entering information such as price, property type, and photos, presumably for listing real estate for rent or sale.