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Google may have made its name and fortune with those text ads we see alongside our search results, but today it’s emphasizing the fancier display side of the advertising world with the announcement of the Google Display Network.

It sounds like the network doesn’t represent any real change in policy or product — it’s just “an umbrella name” for what Google already offers, namely the ability to run display advertising (usually website banners with images or videos) on a network of more than 1 million publisher sites (including VentureBeat) and on Google-owned sites like YouTube.

Here are a few more details from the announcement blog post:

The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads). The Google Display Network offers all ad formats — text, image, rich media, and video ads — enabling you to unleash your creativity and engage potential customers across the Web.

Even though it’s just a name change, the Display Network could still help Google win over traditional advertisers who are confused by the various services. And Google has launched a new website for winning those advertisers over too.

[image: Slim Goodies]

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