Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.


google-buys-frommers

Google will soon purchase travel-focused content provider Frommer’s in a bid to boost its number of local reviews from around the world.

“The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,” a Google spokesperson told VentureBeat. “We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”

The Frommer’s brand, which is owned by John Wiley & Sons, is best known for its popular travel guidebooks. It controls a wealth of reviews and travel tips for locales across six continents. Frommer’s recently launched digital guidebooks with help from Inkling’s digital publication platform.

Event

MetaBeat 2022

MetaBeat will bring together thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA.

Register Here

The move comes about a year after Google bought Zagat to improve local reviews. Zagat’s reviews now show up when you look for locations via Google searches and Google+.

Google did not reveal the terms of the deal.

h/t Wall Street Journal

Photo credit: Frommer’s

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.