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Google Ventures is investing in a startup that makes personalized children’s books.

Called Lost My Name, the company uses algorithms to create children’s books based on the letters in their name. Today they’re announcing a $9 million funding raise from Google Ventures, Greycroft, The Chernin Group, Allen & Co, and angel investor Cris Conde.

Each book follows the same premise. The main character has lost his or her name and has to go on a journey to retrieve it. The other characters in the book are determined by the letters in a given name. For instance, in my book, I met a robot, a unicorn, a troll, and a hippo, each of which gave me a letter to help me figure out my lost name.

So far the company has sold 600,000 books in two years.

LMN Reading Together

“Lost My Name is on the path to personalize the world of children’s entertainment, bringing classic products to life in unexpected and delightful ways,” says Avid Larizadeh Duggan, general partner at Google Ventures, in a statement.

Personalized books for children isn’t a new conceit. There are already a slew of books on the market that will personalize a book by incorporating photos of a child or their name. However, none of these books use a child’s name to create a unique story. Lost My Name uses technology to not only offer personalized books, but to create personalized stories.

This latest round of funding will be used to help the company expand its personalized book publishing business globally.

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