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The scene: a conference room at Groupon HQ, last Thursday.

Marketing Guy One: “Hmm. Kenneth Cole tweeted something jokey today about Egyptians going crazy for his spring collection and he’s being pummeled mercilessly online for being “extraordinarily tin-eared” — whatever that means.

Marketing Guy Two: “Uh-oh. Do you think maybe our Super Bowl Tibet ad will be similarly pilloried by people for what they call “bad taste” and what we call “advertising?”

Marketing Guy One: “Well, the $3 million is already spent, so the point is moot. Better have PR prepare an apology statement for Monday, just in case. But don’t worry, dude: buzz is buzz, bro!. High five!

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