By next year, almost half of the U.S. population will be over 50 (45 percent). In another 15 years, the number of citizens over 65 will be double what it was in 2009, the latest year for which data is available.

The ramifications for health care are enormous, and the potential for technology to address the impact just as great. It’s why Parks Associates estimates that there’s a $30 billion market for this demographic over the next five years.

On day two of Healthbeat (October 28), AARP will host a breakout session called “The AARP toolkit for innovation for the over 50 demographic,” which will uncover the health care needs, wants, and opportunities of the boomer bubble. Jeff Makowka, Senior Strategic Advisor at AARP, will be on hand to tackle the issues head on, joined by Lily Truong, CEO of Clear Ear Inc. and Andy Cohen, CEO of

AARP is already deeply invested in finding digital health solutions for their over-50 constituency. Earlier this month, it launched the Longevity Network together with United Healthcare, another advocate for senior health. Part advocacy platform, part collaborative hub, the Longevity Network will bring together thought leaders, entrepreneurs and consumers to fuel innovation in digital health for seniors.

The network highlights will focus on medication management, vital sign monitoring, aging with vitality, fitness, diet and nutrition, emergency detection and response, social engagement, and behavioral and emotional health. All these topics will be discussed during the panel at HealthBeat.

Join Makowka, Truong, and Cohen at HealthBeat October 28 as they explore the digital response to our fast-growing aging population. See the full agenda here.