Hewlett-Packard has joined the swarm of computer makers introducing Ultrabook laptops based on Intel’s new Ivy Bridge processors.

HP introduced new consumer Ultrabooks and business laptops under the Pavilion dv and Sleekbook brand names. HP has more than 30 new business desktops, business laptops, and monitors in the new lineup. The back-to-school lineup — launched before this year’s school is letting out — is based on Intel chips that are debuting in large volumes in the coming weeks. The Ivy Bridge processors combine graphics and a microprocessor on a single chip.

“The products we unveiled today are inspired by our customers and confirm our passion to fuse form, function, style, and reliability into great computers and printers,” said Todd Bradley, executive vice president, Printing and Personal Systems at HP. “We are well positioned to continue delivering innovation in the future for customers in China and everywhere else around the globe.”

Among the new products are the HP Envy SpectreXT, an ultramobile premium Ultrabook for high-end consumers who value both good design and performance. HP is also launching the HP EliteBook Folio 9470m, an Ultrabook designed from the ground up for business users.

It is also unveiling HP Envy Sleekbooks and HP Envy Ultrabook systems, or entertainment-focused machines with 14-inch and 15.6-inch diagonal displays. The HP EliteBook 2170p is the company’s smallest and lightest-weight business notebook with an 11.6-inch diagonal screen. And for home consumers, HP is launching the HP t410 All-in-One Smart Zero Client.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.