New class of information tool helps address Big Data insight gaps by enabling multinationals, marketers, agencies and media companies to request and quickly receive hyper- local, hyper- relevant data, information and content from around the world
NEW YORK–(BUSINESS WIRE)–August 12, 2015–
Findyr, a technology platform that makes it possible for multinationals, marketers, agencies and media companies to request and quickly receive hyper-local micro data and content from regions around the world, has launched.
Findyr enables data, information and content requests – sourced from more than 100 countries – to be quickly fulfilled through a peer-to-peer labor marketplace, similar to Uber and Airbnb.
The Findyr platform acts as an “offline search engine,” allowing users to task “Findyrs” with collecting data, performing surveys and taking custom photos and videos on-demand.
Once a request is made, “Findyrs,” local citizens who have downloaded the Findyr app and who have access to the information needed, answer the request, usually within 48 hours. Findyr, through its app and technology, validates the data or content provided to the user. On-demand requests for micro-data and content start at a couple of dollars per survey and $10 per video.
With Findyr’s open platform, users can make information requests using a map-based system and an interface similar to a search engine. Submissions are validated using GPS coordinates and Findyr’s user rating system. Requesters can approve or reject any response received, giving them complete control over quality. “Findyrs” provide answers through native iOS and Android apps and receive payment only once their submissions are approved.
Anthony Vinci, Findyr’s CEO and Founder, says the platform helps address gaps that currently exist in Big Data and other data sets by providing tangible, real world, micro-data and content.
“A few well placed, unique and new data points can sometimes tell you more than even the most heavy-duty Big Data sets. Small data may be a single picture or video or a few key surveys or those other perfectly placed and chosen data points that provide immediate insight,” said Vinci.
Vinci says examples of this can be seen in how Findyr has been used to date by everything from media companies to market researchers to consulting firms.
Tasks that Findyrs have been charged with range from providing real-time data collection during the recent Greece economic crisis – gathering data on fluctuations in prices and foreign currency exchange rates – to assessing the selection and pricing of confections at various retail outlets in eight countries in Latin America to documenting the frequency of mobile payment platform usage in Beijing. Findyr has even supplied video content to a major broadcast network in a region where it had no bureau.
Findyr, which beta launched in 2014, recently closed an additional round of funding, bringing its total to $2.5 million to date. The round was led by investors David C. McCourt, CEO of Granahan McCourt Capital, and Adam Riggs, former President of Shutterstock.
For more information on Findyr, visit Findyr.com.
Daddi Brand Communications
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