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This morning, Intuit, maker of accounting software, announced it has acquired ZeroPaper, also a maker of accounting software.
The deal gets interesting when you consider ZeroPaper’s origin: Brazil. In a statement, Intuit outlines how it bought itself traction in Brazil: “ZeroPaper’s focus on serving small businesses in Brazil will help accelerate Intuit’s entry into this large market. The transaction helps Intuit establish itself in Brazil, the seventh largest economy in the world with more than 16 million small businesses,” the company said.
Intuit is clearly looking to get into this market before it’s too late. Younger international competitors, like FreshBooks, already offer Portuguese-language support, but none appear to have made major moves there — yet.
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