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Wireless headset and device maker Jawbone announced today that it has scored an additional $70 million from J.P. Morgan Asset Management.

The news comes only a few months after Jawbone brought in a hefty $49 million in funding, and it underscores just how much Jawbone is now resonating with investors and consumers. Particularly intriguing is that the company, formerly known as Aliph, is sparking funding interest now, since the first Jawbone devices were released way back in 2006.

The company says the new funding will help to fuel its growth and expand to new markets and device categories.

In addition to stylish wireless headsets, Jawbone recently released the Jambox wireless speaker/speakerphone. Additionally, the company has also taken its traditional headset design in an interesting direction with the Jawbone era, which VentureBeat’s Dean Takahashi described as a motion-sensitive computer, and it has launched an app ecosystem for new Jawbone devices.

As Takahashi explained it, Jawbone billed its headset as sounding even better than listening directly to a phone. The better sound came from having three microphones built into the device. It also had a sensor that felt the movement of your jawbone and correlated that with your speech. Digital signal processing took the data, stripped out the noise, and then reproduced the sound. The noise was stripped out even when the user wasn’t talking. Jawbone said the speech turned out more intelligible, letting you hear the difference between a “p” sound and a “b” sound.

San Francisco-based Jawbone has raised a total of $170 million so far. Other investors include Andreeson Horowitz, Sequoia Capital, Khosla Ventures and well-known angel investors.

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