jskit.jpgJS-Kit, which lets people with basic HTML skills add interactive features to their websites, has raised $1.2 million from The Entrepreneurs Fund III.

It is the latest investment in a widget company, and comes at a time when the major widget makers, RockYou and Slide, are trying to figure out how to monetize their vast audiences.

JS-Kit’s main selling point is its simplicity. By cutting and pasting a few lines of HTML, anyone can add a comment board, polls, or a ratings system to a website. This is notable because the technical skills and cost required to add something like a ratings system can be bothersome and expensive for the small publishers that constitute the bulk of JS-Kit’s network of 5,000 sites.

Its newest widget, called Top Rated, aggregates all the ratings collected by its ratings widget and displays the most popular content. The company has big plans for Top Rated, and intends to add features that track the most viewed content, the most-e-mailed, and so on. It expects that these functions will drive a significant increase in page views and intends to charge a subscription fee that starts at $10 for up to 250,000 pageviews and scales upwards from there. Those that don’t want to pay can choose an ad-supported version and split the revenue 50/50.

JS-Kit is based in Burlingame, CA, and intends to use the funding to build out it engineering team.

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