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AT&T’s PR department gets the net. It knows the best way to get its press releases published verbatim is to send them around the company in an easily-leaked format. MacDailyNews received several forwarded copies of the internal memo (below) that confirms that last week was the Internet’s busiest ever.
Most analysts thought the 3GS launch would fall short of sales on launch day last year for the 3G, but they were wrong. With AT&T’s contract with Apple set to expire next year, the company may double its efforts to extend the exclusive deal before Verizon horns in on the action.
Here’s the memo:
1. Fact of the Week: On June 25, the day Michael Jackson died, text messages sent on our network spiked at 65,000 messages per second — the largest volume ever recorded — surpassing events like American Idol voting and New Year’s Eve, when millions of our customers wish their friends and family a happy new year via text.”
2. iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.
Here’s a look at some of the milestones we achieved:
* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com history
On this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.
[VentureBeat’s Camille Ricketts contributed to this story.]
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