On-demand valet service Luxe has been pretty quick to expand its offering over the past year, and today it continues that trend with the launch of two additional capabilities. The company now has plans to bring its service to event planners and businesses, essentially integrating itself into more areas where it believes it can solve parking pain-points.

Luxe for Events outsources the company’s valets to anyone planning meetings, conferences, parties, or other social gathering. If the venue has limited parking capacity, Luxe says its solution will make it easy for guests to arrive and depart without spending an exorbitant amount of time searching for a safe spot to leave their vehicle.

Event planners enter in their name, email address, time and date of the event, venue address, how many people will be attending, along with the number of expected drivers. Luxe then provides its dedicated and on-site valets for the event and will deal with all logistical issues, from sourcing parking lots to requesting any necessary parking permits. The company didn’t provide specific pricing, but said that it’s at least 50 percent cheaper than traditional valet services. Parking can be paid for by the organizer, by the guest, or by both.

Luxe can also provide a designated driver should the need arise. Its valets will either get guests home safely in their own car or secure it in overnight parking.


Another area that the company is targeting are businesses and merchants that don’t have a lot of parking options. If you ever commute into a city or surrounding neighborhood, there’s a chance that you’ll either have to parallel park or leave your car a good distance away from your destination. This could deter people from shopping or eating at local businesses, so Luxe is offering its service to them.

With Luxe for Partners, the company offers a staff of valets when a business needs it. Like with events, Luxe will manage all logistical issues, such as picking up the customer’s vehicle in front of the store and dropping it off anywhere within the service coverage area specified by the customer. In some cases, partners are compensated for using Luxe as their parking solution and for referrals. Specific pricing for this plan hasn’t been disclosed since it will depend on the need and location.

Like all other markets it targets, Luxe can provide valeted vehicles with car washes, gas refuels, or oil changes, along with designated driver assistance and overnight parking.

These two solutions are the latest ways Luxe aims to eliminate parking stress from our daily lives. It comes several months after the company launched a series of monthly valet services for frequent users, such as those who don’t have a dedicated space to park their vehicles. It’s not wasting any time bringing its service to other areas around the world, especially since ZIRX bowed out of the consumer-facing parking race and looked towards the enterprise.

Luxe currently operates in San Francisco, Los Angeles, Chicago, Seattle, Austin, and New York City.

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