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The number of touch points brands now have with their customers has increased exponentially, which means brands now have that many more ways to connect with their customers. That is great for brands, but it also makes things considerably more difficult. How can you maintain a consistent customer experience across all of these touch points? How do you stay connected with your customers, both in store and online?
Some companies claim they have tasted the beginnings of nirvana: finding the bridge between online and offline behaviors and creating a seamless customer experience. For many, that bridge is mobile, which is showing never-ending growth in its power to be the primary commerce channel. Even offline retailers are seeing success with mobile — adopting new modern technologies that track and engage mobile customers with loyalty programs and offers triggered by beacons.
We’re diving into this topic and more at MobileBeat on July 13 – 14 in San Francisco. In an hour-long session titled “Mcommerce and convergence,” mobile thought leaders from Fanatics, Groupon, and Home Depot will be exploring this theme and discussing how the offline and online are converging and how brands can create a seamless experience across channels.
- Charles Beeler, General Partner, Rally Ventures
- David Katz, SVP Product Management, Fanatics
- Jay Sullivan, SVP of Consumer Product, Groupon
- Mike Amend, VP, Online, Home Depot
Don’t miss out on this opportunity to learn from the biggest brands and most disruptive technology companies. Register now before it’s too late!
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