maxiscale-logo_horizontalWith web applications demanding ever-increasing amounts of data, a startup called MaxiScale is launching what it describes as the best solution for serving and storing those files. And it has already signed up a big-name customer —leading mobile ad startup Admob.

The Sunnyvale, Calif, company says its MaxiScale FLEX Software Platform can be installed on cheap hardware. Using what it calls its Peer Set architecture, and its ability to serve file operations on a single disk, MaxiScale says it can reduce disk spindle counts (i.e., improve performance) by a factor of 10, and increase capacity by 100. Admob, for example, says existing clustered file systems weren’t meeting the company’s performance needs.

maxiscale-diagramCo-founder and chief executive Gianluca Rattazzi says MaxiScale’s competition comes from established, expensive solutions from companies like NetApp, as well as solutions built in-house. There are also lots of startups emerging with what each calls a storage solution built for data-intensive web apps, such as Avere Systems. But Rattazzi says MaxiScale’s product is the most comprehensive.

“We’ve seen similar projects … but we haven’t seen anybody trying to do the overall solution,” he says.

MaxiScale has raised $17.25 million in venture funding.

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