Morf Playbook Cloud Platform Harnesses Patented Mobile Technology, Social Tools, Analytics and Rapid, Automatically Gamified Authoring Tools for Leadership, Skill Building, New Hire Orientation, Workplace Awareness Communications and Compliance Training

Unified, Easy, Fast and Engaging #HRTech Designed to Boost and Measure Engagement and Productivity in the New World of Work

SAN FRANCISCO–(BUSINESS WIRE)–March 10, 2016–

Morf Media Inc., shaping the future of enterprise talent development with compliance training, today announced the next-generation release of Morf Playbook™ Enterprise Talent Development Platform with compliance training. The platform offers HR managers the first gamified authoring tool for building training and awareness experiences. Morf Playbook also comes bundled with 20 complimentary HR Soft Skill courses.

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Morf Playbook harnesses patented mobile technology with built-in authoring, gamification, social feedback tools and analytics. It is designed to empower HR to quickly and easily design engaging experiences and track feedback and performance related to new hire orientation, diversity training, coaching and collaboration on the fly.

“HR leaders in our pilot program shared that in today’s world of work, the majority of employees exchange work-related information, training and coaching outside of formal HR services,” said Eduardo Cervantes, CEO of Morf Media Inc. “Chats, informal meetings and a variety of social tools are just some of the ways employees, managers and HR exchange feedback but the challenge is integrating all the resources, tools and technologies. Morf Playbook is the new one stop for delivering engaging training, HR information services and experiences for interaction, collaboration, ongoing feedback and talent development-all on mobile devices.”

Executive leadership and HR consultant Magaly d. Rodriques at Volentum, a partner with Morf Media Inc., commented on how important it is for training to be engaging and fun in order to be effective, “Throughout my career, it has been a privilege to develop leadership, engagement, skill building and quality improvement training for Fortune 500 organizations, which has increased productivity and bottom line results to the tune of millions of dollars. The secret to success is creating learning experiences (trainings) that are fun, rewarding and truly memorable. These trainings use a wide range of approaches that may include drama, humor and other rapid learning approaches to improve information retention, deepen commitment and speed implementation. Brain science has proven that skilled application of such tools to even dry, boring subjects may improve retention and results by as much as 70%! Morf Playbook offers a new way to deliver such methodologies in an interactive way on mobile devices or PCs.”

Using Morf Playbook, HR managers can rapidly create, design and deliver interactive courses using a variety of media, including audiobooks and video. The platform also offers gamified courses on a variety of new hire orientation exercises, sales training challenges and courses and skill building games developed by industry experts.

Morf Playbook includes awareness building courses on violence in the workplace, diversity, anti-bias and inclusion, sexual harassment and bullying and compliance training for industry specific requirements. Company policies and “flash” updates can be rapidly authored and delivered with feedback tools to help ensure the recipient understands new processes or communications.

The latest release of the Morf Playbook platform, now available on mobile devices and PCs, offers the following:

  • Built-in Rapid Authoring with Automatic Gamification
  • Smart Analytics, Performance Support and Reporting Tools
  • Gamified Micro Challenges
  • Daily Engagement Plans Linked to Performance Support and Company Plans
  • Personalized Mentoring
  • Rapid Integration with Legacy Systems
  • Socially Oriented Apps, News Feeds, Notice and Job Board
  • Colleague/Friend Finder
  • Rapid Audio Books Creation
  • DocuSign and DocuStore
  • Secure, Validated Cloud
  • Library of Expert Courses Developed by Industry Experts for Mobile Devices

Courses include:

  • Anti-money Laundering and Red Flags Refresher
  • Workplace Diversity
  • Workplace Sexual Harassment
  • Workplace Violence
  • Goal Setting
  • Time Management
  • Business Ethics
  • Business Etiquette
  • 10 Soft Skills You Need
  • Coaching and Mentoring
  • Creative Problem Solving
  • Change Management
  • Customer Service
  • Employee On-boarding
  • Employee Motivation
  • Millennial On-boarding
  • Handling a Difficult Customer
  • Stress Management
  • Sales Fundamentals
  • Safety in the Workplace

Co-founder and chief revenue officer at Morf Media Inc. Roy Hanif commented on the latest release of the Morf Playbook platform: “Companies need smarter, faster and better ways to drive top performance and competitive advantage on a global scale. Morf Playbook offers a bold yet easily accessible way for leaders to align and develop talent, performance and productivity with business strategy as never before possible.”

Morf Playbook secure cloud infrastructure virtually eliminates capital costs related to purchasing new technology. As a subscription-based platform as a service, Morf Playbook requires no IT administration or maintenance. Its secure cloud storage allows organizations to rapidly retrieve and review vital training documentation in seconds. It is a one stop solution for collecting and analyzing data related to measuring the effectiveness and ROI of a company’s compliance and ethics programs. It is a complete stand-alone system, and can also be rapidly integrated into legacy systems.

To learn more about Morf Playbook, please visit morfmedia.com and contact Heidi Deishl @ Heidi.deish@morfmedia.com.

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise talent development and compliance training with Morf Playbook™. The mobile platform provides one-to-one leadership, development, skill building and training on a smart phone, tablet or PC. Morf Playbook delivers interactive courses using a variety of media, including audiobooks and video. Its patented mobile framework offers an engaging way to empower people to perform at their best while providing individuals, team leaders and managers with reporting, metrics and communication tools to optimize talent and performance. Founded in 2013 by a seasoned management team, the company is based in San Francisco with offices in the Silicon Valley. For more information about Morf Media, please visit: http://www.morfmedia.com

Morf Media, Inc. USA
Heidi Wieland, 805-722-7413
Vice President Marketing
Heidi@morfmedia.com

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