Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.


Nexon said that it has acquired publishing rights for Kunlun’s Elsword Mobile game in Japan.

Tokyo-based Nexon said it will announce the launch date in the Japanese market later. The deal shows how a game created in China has potential in Japan, rather than the other way around. Japan is one of the most competitive mobile game markets in the world.

Elsword Mobile is a side-scrolling action role-playing game, based on the original PC online game Elsword. The game has more than 400 characters, a skill reinforcement system, real-time parties, player-versus-player, and guild co-op modes.

“We are pleased to collaborate with Kunlun’s development team, which has developed successful titles for users across the globe,” said Kihan Kim, Nexon’s mobile business division manager, in a statement. “Elsword is a popular title in Japan, and we hope this mobile title to contribute to the further expansion of Nexon’s mobile game pipeline. We will continue to deliver engaging games to users that would meet their expectations.”

Event

GamesBeat Summit Next 2022

Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.

Register Here

Kunlun launched Elsword Mobile in China in January 2016, and it went global in May 2016. Kunlun published the game in South Korea in January 2017.

Fang Chen, CEO of Kunlun, said in a statement, “We are looking forward to working with Nexon to deliver our flagship mobile game, Elsword Mobile, to Japanese users. We continue to develop the game by leveraging the strengths of the original game to deliver content which will engage our fans.”

Kunlun is based in Beijing and was founded in 2008.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.