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Carrier billing doesn’t have the hype of digital wallets or NFC, but it’s still a pretty convenient way to tackle mobile payments. After all, why enter a new set of credentials when you can simply have something added to your cellphone bill?

Payvia, a company that has pushed more than $2 billion through its carrier billing platform, announced today that it has purchased Mogreet, a mobile marketing company that offers text and media messaging for brands. With the acquisition, Payvia will now be able to market products to consumers, as well as offer a way to buy them.

It’s a union that makes a lot of sense, especially since carrier billing is expected to move more towards physical goods over the next few years.

Payvia claims it’s the largest carrier billing firm in the U.S. with a reach of 120 million mobile users. Naturally, Pavyia and Mogreet will integrate their two services as part of the acquisition. Additionally, Payvia says Mogreet’s customers will see mobile video quality double, as well as faster messaging speeds. Mogreet will now have an international reach across North America, Europe, and Asia.

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