Veteran Marketing Executive to Drive Growth for Payment Marketing Leader

SUNNYVALE, Calif.–(BUSINESS WIRE)–May 10, 2016–

UpLift, Inc., an innovative start-up that transforms payments into a marketing advantage, today announced that Phil Carpenter has joined the company. Most recently, Carpenter served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Carpenter joins UpLift as it is scaling its business and will manage all aspects of marketing for the company, from brand definition and product marketing to partner marketing and corporate communications.

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Phil Carpenter Joins UpLift as CMO (Photo: Business Wire)

Phil Carpenter Joins UpLift as CMO (Photo: Business Wire)

Carpenter has a rich mix of both agency and corporate experience. During his tenure at Allison+Partners, he was a leading member of the management team that quintupled revenues, drove global growth and delivered award-winning work for brands like Orbitz, Dropbox, Toyota and Best Western. Before joining Allison+Partners, Carpenter held senior marketing roles at companies such as SimplyHired, SideStep, Remarq and PointCast. Carpenter has an MBA from Harvard Business School and a BA from Stanford University.

UpLift CEO and co-founder Brian Barth said, “Phil is a versatile marketer and an outstanding leader. He has driven marketing success for both startups and established companies and knows how to attract, grow and retain marketing talent. Our plan is to create a stand-out brand, and Phil join us at the ideal time to help us propel rapid growth.”

Carpenter said, “I know UpLift’s founding team members well and am excited to rejoin them to build another successful company together. For a marketer, this represents an outstanding opportunity — the chance to build an influential brand and a valuable company, and I’m looking forward to the adventure.”

UpLift was founded by Brian Barth and Stu Kelly, co-founders of SideStep. SideStep invented the travel metasearch business and was acquired by Kayak in 2007 for $200 million. In 2012, Priceline purchased Kayak for $1.8 billion.

About UpLift:

UpLift’s Payment Marketing Platform enables partners to promote preferred payment types, drive customer acquisition, build loyalty and expand co-brand card usage. UpLift’s platform is easy to implement and is compatible with all payment systems. UpLift has raised $8.2 million in its Series A financing, led by IDG Ventures. Learn how your company can transform payments into a competitive marketing advantage at


UpLift, Inc.
Phil Carpenter, 650-787-5444


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