PICKLE LAUNCHES — MAKING VIDEO AND PHOTO SHARING AS EASY AS E-MAIL

Arlington, VA – June 26, 2006 — Pickle, a remarkably easy, next generation video and photo sharing service launches today. Designed from the ground up to manage and share both photos and videos, Pickle eliminates the need to store personal media on multiple sites. Pickle addresses the problem of media sharing through e-mail and simplifies it for the person who sends it and the person who receives it.

“The vast majority of people share their photos and videos via e-mail because e-mail is easy and convenient,” said John Funge, CEO and founder of Pickle. “Still, e-mail lacks the technology required for a truly satisfying experience when sharing personal media. So, we designed Pickle to complement e-mail and enable people to share personal media in a familiar, user-friendly way. Pickle bridges e-mail with the Web experience and makes video and photo sharing what it should be – an easy, seamless and very social way to share the stories of your life.”

Using PickleMails, special compressed e-mails for personal media, photos and videos are easily shared among family and friends without clogging receivers’ inboxes. Each album, known as a PickleBox, has its own user-defined e-mail address. So friends and family can contribute digital media to a PickleBox by simply e-mailing to the PickleBox e-mail address.

What You Can Do With Pickle

With Pickle you can:
— Create vivid video and photo albums, called PickleBoxes.
— Send photos and videos to your Picklebox from a mobile phone or wi-fi camera.
— Craft crowd-pleasing video and photo PickleMails.
— Post videos or photos to your blog.
— Automatically resize your photos and translate video into an easy-to-share format.
— Convert videos into an easily sharable format with just one click.

How Pickle Works
Users can upload and organize photos and videos using the Pickle user interface, which works like web-based e-mail. Sharing photos and videos is easy with PickleMail, special e-mail messages that looks like a Web page and is designed specifically for sharing personal media without clogging mailboxes. PickleMail can be customized with an array of look and layout options.

Creating a PickleBox turns photos and video into sharable albums for any occasion from the latest ski trip to a best friend’s wedding to random shots from a mobile phone. Each PickleBox has its own user-defined e-mail address and can also be password protected. The look and layout of each PickleBox can be customized and organized using captions and tags. Users can sort by date uploaded or taken and search their whole collection instantly.

Pickle lets users create links to Blogger, TypePad, and LiveJournal blogs and post videos and photos to blogs with a few clicks. Multiple items can be posted to a blog at one time. As well, Pickle lets users select photos and videos and then dynamically generates the HTML needed to include of the selected photos or videos on another website.

The Picklescape feature allows users to see friends’ and family’s shared videos and photos ? all in one place. Pickle supports a wide array of digital camera file formats and translates videos into a common, easily-sharable format.

Availability
Pickle is available now at www.pickle.com. Users can sign up for a basic free account or a gain access to all of Pickle?s unique features with a Pickle Plus account.

About Pickle
Pickle is a next-generation internet service that lets people upload, manage, and share videos and photos in one place and works just like e-mail. Pickle is remarkably easy to use and seamlessly blends with how people actually share today – via e-mail. Requiring no software installation, Pickle lets users quickly and intuitively share videos and photos with friends and family via e-mail. Pickle is a wholly owned business of Incando Corporation. Life Moves, Pickle it! www.pickle.com.

Press Contact:
Kelly Cytron
kcytron@mail.pickle.com
415.285.9208