Salesfloor, a software-as-a-service (SaaS) platform that enables customers to shop online with their local store and associate, has closed a $3 million seed funding round led by BDC Capital IT Venture Fund and London based angels Jamie True and Jon Claydon (previous investments include Grapple Mobile and WorkAngel).

Until now, ecommerce has been about driving online customers to one national site with very little personalized service. With the Salesfloor platform, each associate creates their own personalized version of a retailer’s ecommerce site.

“We call it People Powered Ecommerce,” said Salesfloor CEO Oscar Sachs. “We are redefining the role of today’s retail associate so they can drive online business. That’s how online shopping will grow to the next level and make retail jobs more exciting and rewarding than ever. ”

Since launch, Salesfloor is working with luxury retailers including Saks, Neiman Marcus, Bloomingdales, Stuart Weitzman and Harry Rosen, and big box retailers such as Toys “R” Us to use its suite of desktop and mobile products for assisting shoppers’ increasingly omnichannel behaviour.

With Salesfloor, retailers experienced a 10x lift in online conversions and up to a 75% increase in average order value (AOV).

“Today’s all-channel customer wants a high level of service, regardless of channel,” said Joe Milano, Saks Senior Vice President Digital Retail. “Salesfloor helped us address that opportunity and our associates are seeing real success.”

Salesfloor will use the investment to penetrate global markets and expand product development for new features and industry-specific modules. In addition, funding will also be used to significantly grow the team. Salesfloor recently hired Alistair Crane, the former Chief Revenue Officer of Monitise PLC, to lead global sales.

The company’s revenue is growing in excess of 100% year-on-year. Activity in the US has been driven by department stores and big box retailers in many different retail categories, while early adoption of Salesfloor in Europe has been led by luxury fashion brands.

About Salesfloor

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