Search rank at Google is easy to manipulate

Here’s the latest piece about it.

By the way, we admire 21-year-old software developer Matt Mullenweg’s ability to be the most famous Matt on the planet. Mullenweg’s Web site ranks first when you type in “Matt” on Google. (Matt Damon, by the way, doesn’t come up until you hit the second page). Mullenweg boasts:

Howdy. My name is Matthew Mullenweg. According to Google I am the #1 most important Matt in the world, but really I’m just a kid born and raised in Houston, Texas. I write code, prose, and music. I’ve taken a few pictures too.