Fididel is seeking a $1 million round of Series A funding for its e-commerce business, VentureBeat has learned.

The San Jose company has raised $761,250 from investors already. Participants include a new venture firm, Quest Venture Partners of Atherton. The company’s web site,, has very little information except a form to request e-mails for users to join its e-commerce beta program.

Hal Wendell, CEO of Fididel, said that the company is still in stealth and isn’t ready to describe its e-commerce business. He said it started about a year and a half ago. Wendell said this is his CEO position but he is a veteran of companies such as Hewlett-Packard and Nortel.

I asked Wendell about the company name. He said, “It doesn’t mean anything. I woke up one morning and had an epiphany. I knew a Mexican restaurant named Fidel’s and played around with that.”

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.