streetadvisorlogo.bmpEver wanted to buy a house, but weren’t sure about the vibe of the street it was on?—based in Melbourne, Australia—just launched a site that lets people comment on, and find information about, streets in their neighborhood. If you’re buying or renting a home, Streetadvisor may become a place worth checking out. The site is young, however, and the sparse amount of data input inhibits its usefulness.

People can explore streets based on criteria such as vibe (including things like nightlife, dining, neighborly spirit, etc), cell phone reception, health (including traffic, safety) and value (housing, rental prices). There are 22 criteria. See screenshot below of an example of James Ave, in Redwood City, Ca. Users can upload everything from reviews to videos, and communicate with neighbors on the aptly-named StreetBoard (see example). Google Maps allow users to visually explore surrounding neighborhoods.

We had a chance to play around with the site. The simple user interface makes the site fun to use. If can achieve a critical mass of users, this is a compelling offering to both consumers and marketers. In four to six weeks, the company plans to let advertisers target local streets throughout the site.

Leading real estate sites like Zillow, Trulia and Yahoo don’t have this street commenting feature. But it adds to other sites, such as FundRace, that let you see whether your neighbors donated to Republican or Democrat politicians.

Streetadvisor hopes to spur viral marketing, but also plans to invest in direct mail and local newspaper advertising • in order to attract the masses of input it needs to succeed.. was founded by brothers Adam and Jason Spencer. The company is backed by an undisclosed amount of seed funding and is currently concentrating on serving the US, UK, Canada and Australia markets.


Michael Foroobar is a VentureBeat contributing author

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