This sponsored post is produced in association with Sumo Logic.

Data analytics has defined how marketers and businesses operate towards success, taking in any piece of valuable information gathered anywhere to determine where the market is heading. Well, almost anywhere. You see, it was only a few years ago that companies considered log files generated from their servers to be disposable. That’s not to say they undervalued how those log files could be used to track the performance of their users and IT infrastructure, but the process of collecting that data was deemed difficult and not worth the cost of extra hardware storage.

Since Sumo Logic entered the scene in 2010, companies are now thinking differently about tracking their own log files. As a cloud-based machine learning analytics service, Sumo Logic turns the previously wasted logs into meaningful insight for businesses to use. Sumo Logic’s cloud-native service does this by analyzing, monitoring, and visualizing the data by machines in real time. It’s clear that Sumo Logic is onto something, as the company’s top clients includes Microsoft, Adobe, and IBM. The company also raised $80 million in a funding round this year, allowing its business to expand even further.

Yoway Buorn, Senior Solutions Engineer at Sumo Logic, spoke with VentureBeat about what distinguishes the company from other log analytic companies.

“Sumo Logic is the only multi-tenant cloud native log analytics solution that’s available on the market right now,” Buorn said. “We’ve been around for five years and developed from the beginning to be multi-tenant. What that means is instead of being a hosted solution — where you have an instance that’s the same as on-premise sitting on some server in the cloud — we have a cloud that allows us to scale up elastically, depending on demand across different customers. So they’re sharing that elastic resource.”

Buorn also discussed how Sumo Logic is pushing its technology across all platforms.

“There are servers, mobile devices, and other applications being used in order to run and make sure these systems are deployed and providing their users with a good experience,” Buorn said. “We’re looking at actual data coming out of those systems. We’re able to monitor the performance of these systems, the user experience, and also things like security.”

Regarding security, Sumo Logic analyzes any unusual activity, such as malicious activity or exploits committed by users. It also monitors any loss of users for the company, which would help them determine a new way to raise player retention

For more about Sumo Logic, watch the rest of VentureBeat’s interview with Buorn.

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