T3Ci, an RFID start-up, gets traction

This posting by Jeff Nolan, over at SAP Ventures, about one of the Silicon Valley companies he’s backing, is notable. A rare case of a local venture capitalist writing about why he has invested in a local start-up, in this case Mountain View’s T3Ci. Perhaps this sort of blogging is the way of the future. The company nabbed $9.4 million in venture backing late last year, and we haven’t covered it until now. We’ve seen so many RFID companies getting funding, and always wondered how they were all going to find a market. It is interesting to see the same thinking going on in the head of a VC, and to observe how he makes a decision to invest in one. Though, in this case, we note that he prudently waits until the company wins a contract from a not-so-shabby Proctor & Gamble.