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Free-to-play (F2P) games have become a hot-button issue for the mobile industry. Everyone loves playing free games, but nobody loves having their experience ruined by intrusive ads or microtransactions. Poor monetization strategies give F2P games a bad name. However, not all F2P games are created equal.

While some games may irritate their players, others strike a perfect balance between gameplay and ads. And by understanding these boundaries, mobile developers are able to build a trusting relationship with their audience – which, in turn, rewards them with revenue. So, if you wish to win a user’s heart and wallet, you need to learn how to approach F2P ad monetization properly.

The road to mobile profitability isn’t an easy one. Over 1.2 million apps are available on Google Play, with the iOS Apple Store close behind. With all that competition, it’s important to set a good impression, because if a user is displeased with the way you’re interjecting ads in your game, they’ll uninstall and move on to the next app on their download list. However, if they like what they see, they’ll keep playing and, hopefully, spread the word. Establish a healthy fan base and you’ll be more likely to bring in a decent profit.

Earning a tenth of a cent per user per day may not sound a lot, but when you consider that Flappy Bird had more than 50 million downloads last year, that translates into ad revenue of around $50,000 a day. While Flappy Bird may not be a typical case, it certainly demonstrates the potential of a good monetization strategy.

There are other things to consider when you’re approaching ad monetization. Which form of advertisement is the most effective? Is this type of ad off-putting to users? Which advertising platform will enable me to earn the most? By joining this webinar, you’ll have all these burning questions (and more) answered by one of the best in the industry.

Free-to-play doesn’t mean all your hard work and effort has no value. Learn how to make a profit and get your game to the top of the charts.

Don’t miss out!

Register here for free.

By attending this webinar, you’ll:

  • Discover the brand-new insights generated from this survey
  • Find out the strategies that successful games are using to monetize
  • Learn what games are doing in different genres and with different player types, from indie to major
  • Learn how to balance and improve player retention, monetization, and game ratings using intelligent player targeting, powered by deep data
  • Get a free copy of deltaDNA’s report “An in-depth study of Free-to-Play (F2P) in-game advertising in Mobile Games”


Mark Robinson, CEO, deltaDNA

Dean Takahashi, Lead writer, GamesBeat


Wendy Schuchart, Analyst, VentureBeat

This webinar is sponsored by deltaDNA.