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Everyone loves free things. How can you not? It’s free! So, of course when it comes to the mobile gaming market, free-to-play games currently rule the roost. A win for consumers looking for 15 minutes of pleasure at the cost of nothing. But for developers of those free-to-play games who are competing with hundreds like it everyday? The fruits of their labor are not always instant or apparent.
Which is why it’s so important for mobile developers to understand how to successfully implement in-game advertising in their apps. In general, free-to-play audiences are generally more accepting of in-game ads than they are of microtransactions. They understand that developers need to earn a living, of course. However, in-game ads that seriously interfere with a user’s experience can turn them off your product for good.
How do you expect anyone to continue playing your game if you ambush them with obnoxious oversized ads every minute or so?
It’s not just about learning when to flash an ad within your game, but finding the appropriate content that will seduce your audience. You need to pick a sponsor that fits with the demographic you’re targeting. What would they like to see?
Of course, there are other variables to consider when implementing in-game advertising to your games, such as how to use it to encourage monetization, retention. and favorable user reviews.
In this webinar, DeltaDNA CEO Mark Robinson will be sharing the revealing findings of Delta’s recent survey questioning game developers on their concerns, thoughts for the future, and best practices. You’ll also learn the tricks of the trade from other successful game developers, and hear their concerns and predictions for the future.
Make money by literally giving away your product for free. After all, who could say no to free?
Don’t miss out!
In this webinar, you will:
- Discover the brand-new insights generated from this survey.
- Find out the strategies that successful games are using to monetize.
- Learn what games are doing in different genres and with different player types, from indie to major.
- Improve player retention, monetization, and game ratings using intelligent player targeting, powered by deep data.
Mark Robinson, CEO, deltaDNA
Wendy Schuchart, Moderator, VentureBeat
This webinar is sponsored by DeltaDNA.
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