Yahoo’s new blogging-social networking-community thing launched in beta today. We haven’t had much time to play with the invitation-only-for-now service. But many others have. Yahoo! cleverly seeded the pool of Internet influencers with invites, and they’re buzzing about the service today and spreading the invites. Shades of when Google launched Gmail last year. Viral marketing at its best.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.