Join us for this live webinar on Thursday, August 27 at 10 a.m. Pacific, 1 p.m. Eastern. Register for free.
When so much data is easily available, the pressure on marketers to personalize communications is intense. Whether it’s via email or push (or any other channel) batch-and-blast messaging doesn’t cut it with today’s consumers.
But truly knowing your customers — their preferences, needs, and priorities — comes with two major challenges:
- collecting the data in the first place
- tying it together from multiple interactions, channels, and databases
That second point is critical. It’s the unification of customer data, and if your data remains siloed, a single view of the customer — the holy grail of personalization — remains an elusive goal that will sabotage any personalization efforts.
To understand the best ways to both capture, aggregate, and unify customer data, VB Insight undertook major research conducting 27 brand and vendor interviews as well as survey responses from over 500 marketers about what works and what doesn’t.
Don’t miss out!
We discovered that 80 percent of consumer-facing companies don’t understand their customers beyond basic demographics and purchase history. And 96 percent of marketers say that building a comprehensive single view of their customers is a challenge. So if you’re still trying to wrap your arms around customer data, you’re in good company.
In this webinar, we’ll share the report’s most important findings and shine a light on the best practices and tools for both capturing and unifying customer data. We’ll also discuss how you can turn over 20 elements of key customer identity data into insights that improve conversion and drive company growth.
While you can always download the full report, you can take an hour, join VB analyst Andrew Jones, and get all the essentials for free.
What you’ll learn:
- Strategies from major players in the mobile ad networks to increase engagement
- The many ways fraud can wreak havoc on your mobile ad strategy
- The best practices in mobile advertising
- How to drive huge engagement with one mobile concept you’re probably not doing today
Andrew Jones, Analyst, VB Insight
This webinar is sponsored by Janrain. All research was done in advance and is entirely independent.